Sales Rep Job Duties & Requirements

Position Summary:

We are seeking motivated and goal-oriented Sales Representatives to join our dynamic team. This role involves converting digital leads, actively engaging in live lead generation through door-knocking and referrals, and effectively moving prospects through the sales pipeline.


Job Type:

  • Full-Time
  • Earning potential of $200,000+ including a base salary of $40,000-$50,000
  • Comprehensive benefit package
  • Location: Travel to various locations in addition to your primary base in Windsor, WI.


Competitive Compensation & Benefits:
Earning potential of $200,000+ including a base salary of $40,000-$50,000 and a full comprehensive benefits package including health insurance, dental, vision, retirement plan with company match, two weeks’ vacation, sick pay, 13 holidays, and an additional “floating week” taken company wide. 


Preferred Qualifications:

  • Customer Relationship Skills: Strong interpersonal and communication skills to build and maintain relationships with clients.
  • Technical Understanding: Basic technical understanding of roofing systems and the ability to explain them to potential customers.
  • Results-Driven: Proven track record of meeting or exceeding sales targets and goals.
  • Negotiation Skills: Ability to negotiate contracts, pricing, and terms to ensure favorable agreements for both the company and the client.
  • Self-Motivated: Initiative and self-motivation are crucial for success in a sales role.
  • Problem-Solving Skills: The ability to identify client needs and provide effective solutions.
  • Time Management: Efficient time management skills to handle multiple leads and opportunities simultaneously.
  • Networking Skills: Capability to network within the industry and generate leads through various channels.
  • Adaptability: Flexibility to adapt to changing market conditions and customer preferences.
  • Team Collaboration: Ability to work collaboratively with other departments, such as operations and customer service, to ensure seamless service delivery.


  • Converting Digital Leads: Effectively engage with and convert digital leads into customers. Provide timely and accurate information to potential clients, addressing inquiries and concerns.

  • Live Lead Generation – Door-Knocking and Referrals: Engage in proactive live lead generation through door-knocking and referrals. Build and maintain positive relationships with potential customers in person.

  • Inspecting roofs in multiple locations: Findings and provide detailed reports to clients, offering transparent insights into the roofing status

  • Conducting contract meetings: Clearly communicate pricing, timelines, and any relevant specifications, ensuring a mutual understanding between the company and the client.

  • Helping guide people through the restoration process: Offer expert advice on materials, design options, and additional services to meet clients’ preferences and needs. Provide continuous support and communication throughout the restoration process, ensuring a smooth and satisfactory experience for the client.

Measurements & KPIs:

Bi-weekly & Monthly Revenue # Goals ($) per Person:

  • Set and strive to achieve bi-weekly and monthly revenue goals in alignment with individual and team objectives.

Thresholds of Moving Through the Sales Pipeline:

  • Effectively move prospects through the sales pipeline, meeting defined thresholds at each stage.
  • Implement strategies to optimize the efficiency of the sales process.

Monitor & Control Average Days in Status:

  • Monitor and control the amount of time a job stays in any given status.
  • Ensure timely progression through the sales pipeline by minimizing average days in status.

Number of Damage Reports:

  • Track and report the number of damage reports generated through customer interactions.
  • Use damage reports as opportunities to educate and guide customers through the sales process.

Number of New Leads through Live Lead Gen:

  • Track the number of new leads generated through live lead generation efforts.
  • Implement strategies to increase the volume and quality of leads.

Number of Adjuster Meetings:

  • Actively engage with adjusters, schedule meetings, and present relevant information to support the sales process.
  • Track and report on the number of adjuster meetings conducted.


This role requires a proactive and customer-focused individual who can effectively convert leads, engage in live lead-generation activities, and contribute to the overall success of the sales team. Brookens Construction is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage applications from candidates of all backgrounds.


Complete the application form. Upon hitting the SUBMIT button, you will be prompted to schedule your discovery call. 

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