MADISON AREA HAIL DAMAGE
Hail Damage in Madison? Watch This Before Choosing a Roofing Contractor
After two major hail storms hit the Madison area this spring, thousands of homeowners are now facing hail damage and trying to navigate roof inspections, insurance claims, and contractor choices. In this video, Aaron Brookens of Brookens Construction—a local, Wisconsin-based roofing contractor—shares what every homeowner should know before choosing a roofer…
Full Transcript: Message from a Madison Roofing Contractor on Hail Damage & Choosing a Roofer
Hi, I’m Aaron Brookens with Brookens Construction. We’ve gotten so much hail this year—and I just want to say, I’m sorry. I know you homeowners don’t want to be dealing with hail damage or having to pick a roofer and go through the whole process.
We had a big hail storm on April 18th, and we just had another major one on May 15th.
When storms this big hit—and especially when there are multiple storms like this—hundreds of thousands of homes can be affected. And that brings in contractors from literally every other state. I wouldn’t be surprised if there are over a thousand roofing companies operating here right now. So I encourage everyone to do their research. Check us out. We’ve got nothing to hide. I always say:
“If you want to know who’s going to be here after the storm, take a look at who was here before the storm.”
We’re actually here at my house today. I had hail damage too, and had the insurance company out. So it doesn’t get more local than that—I’m doing my own roof in Wisconsin right now because of hail.
Whether you choose us or another local contractor, I highly recommend making sure you’re working with someone truly local. One of the first things out-of-state companies do is get a local address, a local phone number, and even local license plates. You have to talk to referrals. Do your research.
Are they a national company that flies in after every hail storm—and leaves you with what I call a “taillight warranty”? Or are they really a local contractor you can trust?
There are plenty of good local contractors out there. We’re Brookens Construction—you may have seen our ads—and if we can help, we’d be happy to put you in touch with local homeowners we’ve worked with right in your area.
We have nothing to hide. We take pride in offering the highest value possible within the approved insurance claim amount. So give us a call if we can help. We’re here. Thank you.
SCHEDULE A FREE ROOF INSPECTION
Did your home in Madison or the surrounding area get hit by the recent hail storms? You’re not alone. We’ve helped thousands of Wisconsin homeowners recover from roof damage — from initial inspection to full replacement.
Our experienced team knows how to navigate the insurance process and maximize your claim approval. We provide detailed damage reports, advocate on your behalf, and ensure your new roof is installed to the highest standards.
If your property was in the storm path, don’t wait. Get a free, no-obligation roof inspection today. Brookens Construction is Madison’s trusted hail damage roofing contractor — just check out our 800+ Google Reviews!
Radar Map – Serving All of Madison and Affected Communities
LAST MAJOR STORM DATE: 5/15/2025
HAIL SIZE: 1-4 inches
CITIES AFFECTED:
Madison • Middleton • West Middleton • Fitchburg • Verona • Waunakee • Deforest • Sun Prairie • McFarland • Monona • Stoughton • Oregon • Cottage Grove • Cross Plains • Marshall • Mount Horeb • Maple Bluff • Dane • Springfield • Prairie du Sac • Poynette
Why You Should Talk to a Roofer Before Your Insurance Company After Hail Damage
Most homeowners assume the first step after hail damage is to call their insurance company — but that could actually hurt your claim. Instead, here’s why starting with a trusted roofing contractor is the smarter move:
1. You’ll find out if you even need to file a claim.
A pro can inspect your roof and let you know if the damage is worth reporting — which can protect your record and avoid unnecessary rate hikes.
2. You’ll be better prepared when you do file.
A detailed inspection report with photo documentation gives insurance adjusters everything they need to approve your claim quickly.
3. Not all damage is obvious.
Hail can weaken shingles without visible signs. A trained eye knows what to look for and how to document it properly.
💡 Pro Tip:
At Brookens Construction, our experts perform free inspections and help you determine if a claim is needed — no pressure, just honest answers.
HAIL DAMAGE ROOF INSPECTION
A SIMPLE + FREE PROCESS
CONNECT + INSPECT
DAMAGE REPORT + FILING A CLAIM
ADJUSTER MEETING + CLAIM APPROVAL
HAIL INSPECTION & REPORT
Our hail damage roof inspection starts with a detailed evaluation by one of our trained field reps. We document every finding with high-resolution photos and create a comprehensive PDF report delivered via email or your secure client portal.
Not only do we identify storm-related issues, but we also recommend temporary repairs (if needed) and outline the next steps. Our goal? Give you total clarity and confidence before filing a claim or committing to repairs.
THE SIGNS OF HAIL DAMAGE
Wondering what hail damage actually looks like? Here’s what we check for during your inspection:
– Granule loss, cracks, or bruising on asphalt shingles
– Dents or dimples on gutters, vents, flashing, siding, and AC units
– Damage around chimneys or skylights that may impact weatherproofing
– Water stains or leaks in the attic — signs the roof’s waterproof layer is compromised
Even subtle damage can reduce your roof’s life span or lead to future problems. That’s why a trained eye makes all the difference.
