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Let’s Talk About It..

Let’s Talk About It..

The Truth About Roofing Shingles: Why They Don't Last Like They Used To?

When it comes to our homes, the roof is one of the most important components. It protects us from the elements, keeps us warm in the winter and cool in the summer, and is a key factor in the overall aesthetic of our homes. However, one thing that many homeowners may not realize is that the roofing industry has fallen prey to the concept of planned obsolescence.

In the past, roofs were built to last for decades. The shingles were thick and durable, able to withstand harsh weather conditions and resist wear and tear. But, in recent years, it seems that most shingles on the market are being designed to have less granule retention and are showing signs of wear and tear fairly quickly into their lifetime.

This problem is exacerbated by the fact that insurance companies are paying out more claims for hail damage. The reduced granule retention makes shingles more vulnerable to hail, which results in more claims and higher insurance rates for homeowners. So not only do roofing manufacturers make billions, but insurance carriers make billions and roofing contractors take a small piece of the pie while homeowners end up paying for it.

So, what’s the solution? The answer is modified asphalt impact resistant shingles. These shingles are specially designed to be more durable and resist hail damage, which means that they can last for much longer than traditional shingles. This is not only good for homeowners, but it also helps to reduce the number of claims made to insurance companies, which can help to lower insurance rates for everyone.

In conclusion, the roofing industry has been affected by the concept of planned obsolescence, and homeowners are paying the price. The good news is that there is a solution, and it’s available in the form of modified asphalt impact resistant shingles. If you’re in need of a new roof, be sure to consider this option and speak with a professional roofing contractor to learn more about the benefits it offers.

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Randy Zielicke Avatar
Chuck stopped by and offered to do a roof inspection. After I confirmed that the company was local in Appleton, I allowed him to go on the roof. He confirmed we had hail damage and provided a report to what he found. The insurance adjuster could see it from the ladder before going on the roof.
Chuck was great to work with and always professional, and very friendly. He helped us with our insurance claim, pick the right color shingle and gave us some job addresses that had our shingle choices installed that we coud see what the roof looks like completed.
The team of roofers arrived before 7 a.m. and were here to get the job done. Our 3 bedroom house with a 2 car attached garage and our 2 car garage in the back yard was completed by 12:45 pm. 5 3/4 hours to complete the job and do all of the cleanup. The roofing team did an awesome job. They new roof is perfect.
Brookens Construction is good company and I would absolutely recommend them to family and friends!
Randy Zielicke 11/11/2022
John Nelson Avatar
Brookens Construction did a roof replacement for me in June of 2022 . I met Barry who did a lengthy inspection of my roof then showed me the damage,Barry met with the insurance adjuster and got this project scheduled. A job well done from Barry to Don the project manager and his hard working roofing crew. Everything was done with Quality workmanship and materials. I was very pleased how the roof replacement went and hired them to do the roof on my mothers house. Thanks to Brookens
John Nelson 8/29/2022
Bk Shuffle Avatar
Brian McGuire was the salesman who came to our house the day after a hail storm. He was awesome and provided a detailed pdf report. The install crew was great. Cameron, the Project Manager, was on-site for the duration of the work and then performed a detailed review and walk-through of the finished work. Cameron was a great communicator abs kept us informed. Lastly, Ashley Cox was an office contact as we had questions leading up to the actual days the work was performed. Her responsiveness to our email questions went way above expectations (emailed back once at 8am on a Sunday morning). The entire experience with Brookens was terrific and would highly recommend them.
Bk Shuffle 8/26/2022
Gary Keller Avatar
We initially met with Aaron and everyone we dealt with from that point on was very professional and timely. Tyler and Norman were amazing to work with, and I can’t say enough on how Norman’s crew did installing our new roof. They tore off and installed 50+ square of roofing on a complicated roof line in just under a full day because of rain in the early morning. Constant communications and follow up has been above and beyond what I typically see from businesses today.
I highly recommend Brookens construction.
Gary Keller 8/10/2022
Danielle Sievert Avatar
Kevin Gutierrez and Brookens Construction exceeded my expectations with my recent customer experience from start to finish. When he first arrived, Kevin not only provided a through inspection of my property after a hail storm hit my home. but he took the time to show and explain his findings. Further, he explained the process of filing a claim with my insurance agency and provided copies of the photos and assessment he provided.

He explained the options and process for repair and took my input when offering a quote for remedy of the damage. When I ran into problems when the independent adjuster came and under cut the damage Kevin and the Brookens team countered and worked with my insurance company. They advocated for me and my consumer rights. The adjuster sent did not even step in the roof so the support documentation, photos and knowledge that Kevin had shared at the initial visit helped me to get the full claim amount owed for the damage caused by the storm. None wants to have to use their insurance for a claim, but when damage results it is important to have someone in your corner to make sure you get what is due.

The quality work, care to my property, attention to care and clean up and follow up and responsive communication really set Brookens and Kevin a part from others. It is with highest confidence that I recommend Kevin and his team.
Danielle Sievert 7/26/2022
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